Nikon Interview at the 2024 Photo Show: “The Z6 III is more the little brother of the Z8 than a direct successor to the Z6 II”

The French website Phototrend had a chat with Nicolas Gillet, Marketing and Communications Director at Nikon France. Here are a couple of notes about what he said:

• More generally, the market fell a little on the full frame at the beginning of the year. It has stabilized in recent months, but the market is such that today, the launch of a new product can change the size of the market punctually.
• Over 12 cumulative rolling months, the Nikon Z8 is the first in our portfolio. The Nikon Zf comes behind, because these are products that have lived for 12 months so it obviously counts. The Nikon Z6 III is also doing very well: it has only 2-3 months of sales and we are very confident.
• We are on a sort of compromise between price and performance, which allows us to put a much more modern sensor in this Z6 range. This makes us say that the Z6 III is rather the little brother of the Z8 than a direct successor to the Z6 II.