Curiosity: According to a Shotkit survey, Nikon is the most popular brand among professionals

Shotkit asked 1,000 Photographers What Camera They Use in 2024, And here are the findings:

  1. Nikon is the most popular camera brand used by professional photographers. 31% of professionals use Nikon, closely followed by Canon (28%) and Sony (20%).
  2. Canon is the most popular camera brand used by amateur photographers. 27% of amateurs use Canon, closely followed by Nikon (25%) and Sony (16%).
  3. The Sony a7III is the most popular camera used by professional photographers. 7% of pros use the Sony a7III mirrorless camera, with the Canon R6 mirrorless camera and Nikon D750 DSLR camera coming in joint 2nd and 3rd.
  4. The Alpha a7III and the Nikon D850 are the most popular cameras used by amateur photographers. One is a mirrorless camera and the other is a DSLR.
  5. Professional photographers like to use the Sony a7III for their personal photography pursuits too. The Fujifilm X-T3 and Nikon D850 are also popular choices.

PetaPixel graded Nikon’s 2024 with “B+”

PetaPixel evaluated Nikon’s year and graded it with B+:

The Nikon Z6 III is the star of the show this year — it’s a fantastic camera. However, the Nikon Z50 II is an important model within Nikon’s lineup and a broader strategy to acquire additional market share. And the company’s three new lenses are all great: the Z 28-400mm f/4-8 because of its versatility and the pair of new f/1.4 primes because of their performance and affordability. Nikon did not release a lot of new products overall, but what the company did launch — and its purchase of RED — show that Nikon is on the right path and poised for an even better 2025.

December best sellers at Yodobashi store: Nikon Z9 is the best selling Nikon in the list

Capa Camera has published the best-selling devices of the first half of December in its Yodobashi store. It’s a good indicator about how the Christmas sales are going:

Best selling cameras:

  1. Canon EOS R5
  2. Sony Alpha 7 IV
  3. Canon EOS R6
  4. Sony Alpha 7C
  5. Nikon Z9
  6. Sony Alpha 1
  7. Canon EOS R7
  8. Sony Alpha ZV-E10
  9. Nikon Z6 II
  10. Fujifilm X-T4

Best selling lenses:

  1. Sony FE 28-70mm F2 GM
  2. Tamron 28-200mm F/2.8-5.6 Di III RXD (E-mount)
  3. Sony FE 24-70mm F2.8 GM II
  4. Canon RF100-400mm F5.6-8 IS USM
  5. Canon RF70-200mm F2.8 L IS USM
  6. Sony FE 70-200mm F2.8 GM OSS II
  7. Leica Apo-Summicron-M f2/35mm ASPH
  8. Canon RF24-70mm F2.8 L IS USM
  9. Canon RF50mm f1.8 STM
  10. Sony FE 16-35mm F2.8 GM

Interesting tidbits:

  • 4 Sony cameras, 3 Canon cameras, 2 Nikon and 1 Fuji camera made it into the top
  • 5 E-mount lenses in the top 10

Nikon Interview at the 2024 Photo Show: “The Z6 III is more the little brother of the Z8 than a direct successor to the Z6 II”

The French website Phototrend had a chat with Nicolas Gillet, Marketing and Communications Director at Nikon France. Here are a couple of notes about what he said:

  • More generally, the market fell a little on the full frame at the beginning of the year. It has stabilized in recent months, but the market is such that today, the launch of a new product can change the size of the market punctually.
  • Over 12 cumulative rolling months, the Nikon Z8 is the first in our portfolio. The Nikon Zf comes behind, because these are products that have lived for 12 months so it obviously counts. The Nikon Z6 III is also doing very well: it has only 2-3 months of sales and we are very confident.
  • We are on a sort of compromise between price and performance, which allows us to put a much more modern sensor in this Z6 range. This makes us say that the Z6 III is rather the little brother of the Z8 than a direct successor to the Z6 II.