Here are the results of the DPreview readers awards. The top 3 best products are:

1. Nikon Z6III
2. Canon R5II
3. Sony 28-70mm GM

This is Dpreview’s wishlist for 2025:

What We Expect from Nikon:

1. Z fc Update: The Z fc is likely to get an update in 2025. It could incorporate improvements from the Z50II, especially in autofocus, and potentially streamline its naming convention. This would enhance the camera’s appeal while maintaining its aesthetic charm.
2. Z5 Refresh: The Z5 feels outdated compared to competitors like Canon’s EOS R8. An update with the Z6 II’s sensor and the latest autofocus tech would help it better compete while maintaining a clear distinction from the higher-end Z6 III. However, it could overlap with the Zf model, so careful positioning would be needed.
3. Z9 Firmware Updates: Nikon might offer additional firmware updates for the Z9, potentially including features like C2PA Content Credentials, to continue its support and keep it competitive against newer rivals.

What We’d Like to See from Nikon:

1. Relaxed Z-Mount Licensing: One major desire is for Nikon to ease its licensing restrictions for third-party lens makers. Greater freedom for existing licensees and the addition of more third-party options would make the Z-mount system more attractive to consumers.
2. Advanced APS-C Model: There’s a desire for a more advanced APS-C model that could sit above the Z50II. This could include IBIS and Nikon’s latest autofocus tech, possibly offering a spiritual successor to the D500. However, given Nikon’s current focus on APS-C as an entry point to the Z-mount, this may be wishful thinking.
3. Z7 II Successor: There’s curiosity about the potential for a successor to the Z7 II. A high-res body like the Sony a7R V could compete in the market with excellent autofocus, but it might cannibalize sales from the Z6 III and Z8, making it hard to position within Nikon’s current lineup.

Nikon x Red: What We Expect:

1. Z-Mount Integration with Red: Given Nikon’s recent acquisition of Red, it’s possible that in 2025, we could see a Red body with a Z-mount, either branded with a Nikon logo or not. It would likely be a cinema-focused model, but not yet fully integrated into Nikon’s lineup.
2. N-Log2 Encoding: The integration of N-Log2 encoding, based on Red’s expertise, seems plausible. This would offer improved flexibility compared to the current N-Log implementation, potentially enhancing the quality of video captured by Nikon cameras.
3. Shutter Angle Feature: Shutter angle control, which was recently added to the Z9, could potentially be rolled out to other Nikon cameras, especially those geared toward video work like the Z8 and Z6 III.

Nikon x Red: What We’d Like to See:

1. Red’s Raw Clipping Warnings: Red’s Raw clipping warnings, which visually indicate when portions of each Raw channel are clipping, would be a valuable addition to Nikon’s cameras. This would assist photographers, particularly landscape shooters, in optimizing exposure.
2. 32-Bit Float Audio: With Red’s expertise in high-end production, Nikon could potentially adopt 32-bit float audio capabilities, which would significantly improve audio recording in video production.
3. N-Raw Codec Support: Nikon should work more closely with software makers to ensure broader support for the N-Raw codec. Expanding editing software options for in-camera Raw capture would increase the utility of this feature for users.

Summary:

Nikon’s camera lineup could see updates including a refreshed Z fc, an updated Z5, and potential firmware updates for the Z9. The company could also consider relaxing its Z-mount licensing to encourage third-party lens development and might explore an advanced APS-C model or a Z7 II successor. The collaboration with Red could bring exciting new features, including Z-mount integration, N-Log2 encoding, shutter angle control, and advanced exposure tools for photographers.

Lately there is a lot of talk if Nikon’s full frame retro camera offering such as the Nikon Zf are endangering Fujifilm.

Well, one of the most respected Italian photography channels, riflessioni fotografiche, shared his thoughts about it.

You can see the video below (in Italian) and here is the summary:

Nikon as Fuji’s Competitor:

• Nikon has been doing well since the release of the Z9.
• Recent models like Z6 III and Zf are competitive with Fuji models (e.g., X-H2S, X-T5, X-S20).
• Nikon’s autofocus performance is a significant advantage over Fujifilm.

Japanese Market Dynamics:

• Japanese camera brands tend to maintain a cooperative competition to protect their overall industry.
• Brands avoid aggressive strategies that could harm the collective strength of Japanese camera manufacturers.

Fuji’s Strengths:

• Offers a comprehensive APS-C system with a wide range of native and third-party lenses.
• The X System remains a strong choice for APS-C users due to its versatility and identity.
• Fuji’s GFX medium format system provides high-end options and absorbs resources for development.

Fuji’s Challenges:

• The autofocus system lags behind competitors like Nikon, Canon, and Sony.
• Firmware issues have frustrated users, especially professionals.
• The brand’s identity has shifted, potentially alienating traditional Fujifilm loyalists.
• Market pressure to adapt to new trends (e.g., video creators and content creators).

Nikon’s APS-C vs. Fuji’s APS-C:

• Nikon’s APS-C offerings are seen as entry-level or transitional to full-frame systems.
• Fujifilm’s APS-C system is more mature and complete, making it a better long-term investment for dedicated APS-C users.

Market Strategy Suggestions for Fuji:

• Focus on fewer product lines to maintain quality and identity.
• Reinvest in the “pure photography” ethos with products like monochrome cameras or vintage-inspired designs.
• Strengthen technical aspects, especially autofocus.
• Introduce innovative APS-C products to maintain relevance against full-frame systems.

General Insights:

• APS-C still has potential as a format if brands offer unique lenses and systems.
• The cost and weight advantages of APS-C systems remain relevant compared to full-frame.
• Users should assess the system ecosystem, not just individual camera models, when choosing a brand.

In summary, Nikon’s recent advancements pose a challenge to Fujifilm, but Fuji retains a strong position in APS-C due to its complete system and unique identity. However, addressing autofocus and market positioning is critical for future success.

Techradar believes that 2025 will be the year when companies launch new fixed-lens compact cameras. Such models are becoming increasingly popular, and Nikon should not miss out on the hype. The author writes:

I remember testing the Nikon Coolpix A in Scotland more than 10 years ago – a lesser-known premium compact akin to and predating the Ricoh GR III, with a fixed 28mm lens and 16MP APS-C sensor. I’d be saying “take my money” if Nikon was to produce a modern-day successor to the Coolpix A.

What do you think about that?

MapCamera, on the largest camera shops in Japan, just released their camera sales ranking 2024.

The best-selling Nikon camera is the Nikon Zf, which shows that a classic design can still inspire photographers today. This is also proven by the fact that Fujifilm takes the top two places and the X-T5 is in fifth place behind the Nikon Zf. I hope Nikon takes this concept further and upgrades the Nikon Zf with a joystick, dual UHS-II card and other features that make it an even better camera to have fun with.
The other Nikon camera in the ranking is the Nikon Z8, which is in 10th place.

With that said, here is the ranking:

1. Fujifilm X100VI
2. Fujifilm X-T50
3. Sony α7CII
4. Nikon Zf
5. Fujifilm X-T5
6. Nikon Z6III
7. Sony α7IV
8. Canon EOS R6 Mark II
9. Canon EOS R5 Mark II
10. Nikon Z8

Shotkit asked 1,000 Photographers What Camera They Use in 2024, And here are the findings:

1. Nikon is the most popular camera brand used by professional photographers. 31% of professionals use Nikon, closely followed by Canon (28%) and Sony (20%).
2. Canon is the most popular camera brand used by amateur photographers. 27% of amateurs use Canon, closely followed by Nikon (25%) and Sony (16%).
3. The Sony a7III is the most popular camera used by professional photographers. 7% of pros use the Sony a7III mirrorless camera, with the Canon R6 mirrorless camera and Nikon D750 DSLR camera coming in joint 2nd and 3rd.
4. The Alpha a7III and the Nikon D850 are the most popular cameras used by amateur photographers. One is a mirrorless camera and the other is a DSLR.
5. Professional photographers like to use the Sony a7III for their personal photography pursuits too. The Fujifilm X-T3 and Nikon D850 are also popular choices.

PetaPixel evaluated Nikon’s year and graded it with B+:

The Nikon Z6 III is the star of the show this year — it’s a fantastic camera. However, the Nikon Z50 II is an important model within Nikon’s lineup and a broader strategy to acquire additional market share. And the company’s three new lenses are all great: the Z 28-400mm f/4-8 because of its versatility and the pair of new f/1.4 primes because of their performance and affordability. Nikon did not release a lot of new products overall, but what the company did launch — and its purchase of RED — show that Nikon is on the right path and poised for an even better 2025.