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Nikon at Salon de la Photo 2025: key takeaways

Nikon France’s marketing & comms director Nicolas Gillet sat down with Phototrend to discuss the first year of Nikon+RED, the new Z-mount zooms, and where the system is heading. Here’s the quick gist.

  • Four bodies are carrying sales in roughly equal measure: Nikon Z50 II, Nikon Z5 II, Nikon Z6 III and Nikon Z8. Each targets a different user tier, which Nikon sees as a healthy spread rather than a single “hit.”
  • Nikon is leaning on Nikon School and Nikon Plaza to convert smartphone shooters—hands-on trials, lending campaigns and in-person guidance.
  • Nikon Imaging Cloud adds auto firmware updates (no manual downloads), Wi-Fi backup with 30-day unlimited storage, and downloadable creator “Picture Control” recipes—already ~50 looks in France.
  • Early feedback is “very positive.” The Nikon ZR with REDCODE + RED Log workflow brings cinema-grade image flexibility at an aggressive price, with the argument that RAW will become as routine as 4K did.
  • Highlights noted by Nikon: a large, bright, high-res rear display; internal 32-bit float audio; and a digital hot-shoe path for deeper audio rigs.
  • Z-mount’s short flange and wide throat make adapting PL and other mounts straightforward—useful for filmmakers with existing glass (even classic Nikon AIS).
  • Lighter, more compact, now internal zoom (better sealing, stable balance on gimbals), with faster/quieter AF motors—see the new NIKKOR Z 24-70mm f/2.8 S II.
  • New coatings including mesoamorph to tame flare/ghosting; 77 mm filters (cheaper/more common); 11-blade diaphragm for smoother bokeh.
  • Nikon Zf now comes in silver; Nikon won’t pre-announce successors (e.g., to Zfc) while focusing launches like ZR and the fresh Z5 II.
  • Nikon welcomes a broader optical park: native NIKKOR Z, third-party entries (e.g., Tamron, Laowa, Viltrox; Sigma on APS-C), plus extensive adapting thanks to Z’s geometry. Result: the Z system “likely offers the largest number of potentially usable optics.”

TTArtisan is bringing the legendary Canon 17mm Tilt-Shift lens to Z-mount!

Anyone working in architectural photography knows the true value of the Canon 17mm TS-E f/4L Tilt-Shift lens. We finally have a perfect counterpart — TTArtisan’s new 17mm f/4 Tilt-Shift full-frame lens for Z-mount. You can already preorder it via the TTArtisan store, with Amazon availability coming soon.

Key specs:

  • Tilt-Shift Ultra-wide ASPH lens
  • Ultra-large image circle
  • +8° Tilt & ±8mm Shift
  • Metal lens body
  • Clicked aperture ring
  • Comes with a dedicated lens hood

 

These were the bestselling cameras in Japan in September: the Z30 best selling Nikon camera

BCN has released the detailed list of top-selling cameras for September. Their data covers roughly 50% of all Japanese retail stores, making it the most accurate snapshot of the market available.

Top 20 system cameras:

  1. Canon EOS R10 RF-S18-150mm IS STM Lens Kit
  2. Canon EOS R50 Double Zoom Kit Black
  3. Sony ZV-E10 II Double Zoom Lens Kit Black
  4. Fujifilm X-M5 XC15-45mm Lens Kit Silver
  5. Nikon Z30 Double Zoom Kit
  6. Sony ZV-E10 Power Zoom Lens Kit Black
  7. Canon EOS R50 Double Zoom Kit White
  8. Canon EOS RP RF24-105mm IS STM Lens Kit
  9. Sony a6400 Double Zoom Lens Kit Black
  10. Sony ZV-E10 II Power Zoom Lens Kit Black
  11. Sony a6400 Standard Zoom Lens Kit
  12. Nikon Z50 II Double Zoom Kit
  13. Panasonic Lumix G100D W Set
  14. Sony ZV-E10Y Double Zoom Lens Kit Black
  15. Sony ZV-E10L Power Zoom Lens Kit White
  16. Sony a6700 Standard Zoom Lens Kit
  17. Fujifilm X-M5 XC15-45mm Lens Kit Black
  18. Canon EOS R50 RF-S18-45mm IS STM Lens Kit Black
  19. Canon EOS R50 RF-S14-30mm IS STM Lens Kit Silver
  20. Nikon Zf 16-50mm VR Lens Kit Silver

Top 20 fixed lens cameras:

  1. Canon PowerShot G7 X Mark III Black
  2. Kodak PIXPRO FZ55 Black
  3. Canon PowerShot SX740 HS Black
  4. Kodak PIXPRO C1 Black
  5. Panasonic Lumix TZ99 Black
  6. Kodak PIXPRO WPZ2 Yellow
  7. Canon PowerShot SX740 HS Silver
  8. Kodak PIXPRO FZ45 Black
  9. Canon PowerShot G7 X Mark III Silver
  10. Kenko Tokina KC-AF11 BK
  11. Fujifilm Instax Mini Evo Black
  12. Kodak PIXPRO C1 Brown
  13. Kodak PIXPRO FZ55 Red
  14. Canon IXY 650 Silver
  15. Fujifilm Instax Mini Evo Brown
  16. Yashica movio MAF100 Digital Camera
  17. Ricoh GR IV
  18. Panasonic Lumix FZ85D Black
  19. Sony ZV-1F Black
  20. Panasonic Lumix TZ99 White