Bloomberg: Nikon and Canon face a threat from Sony. But Nikon may change this soon…

Bloomberg reports how Nikon and Canon dominancy is threatened by Sony’s new mirrorless camera. For Blooberg analysts the only way for Canon and Nikon to stop Sony is to launch their own mirorrless Full Frame cameras:

Nikon is working on its first full-frame mirrorless camera, with more details of the device due to be announced on Aug. 23.
Canon hasn’t disclosed any concrete plans; they’re “within the scope of development,” a company spokesman said. “The hurdle for Sony is still high,” said Tomonori Igari, an editor at Asahi Camera. “It depends on how much they commit to creating a support structure, and also on Nikon and Canon’s mirrorless strategy.”