Curiosity: According to a Shotkit survey, Nikon is the most popular brand among professionals

Shotkit asked 1,000 Photographers What Camera They Use in 2024, And here are the findings:

  1. Nikon is the most popular camera brand used by professional photographers. 31% of professionals use Nikon, closely followed by Canon (28%) and Sony (20%).
  2. Canon is the most popular camera brand used by amateur photographers. 27% of amateurs use Canon, closely followed by Nikon (25%) and Sony (16%).
  3. The Sony a7III is the most popular camera used by professional photographers. 7% of pros use the Sony a7III mirrorless camera, with the Canon R6 mirrorless camera and Nikon D750 DSLR camera coming in joint 2nd and 3rd.
  4. The Alpha a7III and the Nikon D850 are the most popular cameras used by amateur photographers. One is a mirrorless camera and the other is a DSLR.
  5. Professional photographers like to use the Sony a7III for their personal photography pursuits too. The Fujifilm X-T3 and Nikon D850 are also popular choices.

PetaPixel graded Nikon’s 2024 with “B+”

PetaPixel evaluated Nikon’s year and graded it with B+:

The Nikon Z6 III is the star of the show this year — it’s a fantastic camera. However, the Nikon Z50 II is an important model within Nikon’s lineup and a broader strategy to acquire additional market share. And the company’s three new lenses are all great: the Z 28-400mm f/4-8 because of its versatility and the pair of new f/1.4 primes because of their performance and affordability. Nikon did not release a lot of new products overall, but what the company did launch — and its purchase of RED — show that Nikon is on the right path and poised for an even better 2025.

December best sellers at Yodobashi store: Nikon Z9 is the best selling Nikon in the list

Capa Camera has published the best-selling devices of the first half of December in its Yodobashi store. It’s a good indicator about how the Christmas sales are going:

Best selling cameras:

  1. Canon EOS R5
  2. Sony Alpha 7 IV
  3. Canon EOS R6
  4. Sony Alpha 7C
  5. Nikon Z9
  6. Sony Alpha 1
  7. Canon EOS R7
  8. Sony Alpha ZV-E10
  9. Nikon Z6 II
  10. Fujifilm X-T4

Best selling lenses:

  1. Sony FE 28-70mm F2 GM
  2. Tamron 28-200mm F/2.8-5.6 Di III RXD (E-mount)
  3. Sony FE 24-70mm F2.8 GM II
  4. Canon RF100-400mm F5.6-8 IS USM
  5. Canon RF70-200mm F2.8 L IS USM
  6. Sony FE 70-200mm F2.8 GM OSS II
  7. Leica Apo-Summicron-M f2/35mm ASPH
  8. Canon RF24-70mm F2.8 L IS USM
  9. Canon RF50mm f1.8 STM
  10. Sony FE 16-35mm F2.8 GM

Interesting tidbits:

  • 4 Sony cameras, 3 Canon cameras, 2 Nikon and 1 Fuji camera made it into the top
  • 5 E-mount lenses in the top 10

Nikon’s Future Z9II: What to Expect from the Next Flagship Mirrorless Camera

Based on a mix of rumors and good guess this is what the Nikon Z9II could be when announced in 2025:

Nikon’s Future Z9II: What to Expect from the Next Flagship Mirrorless Camera

Nikon has been making waves in the professional camera market since the release of the Z9, its groundbreaking flagship mirrorless camera. Combining cutting-edge technology, robust build quality, and professional-grade features, the Z9 set a new benchmark for the industry. However, as competitors continue to push boundaries, all eyes are on Nikon’s next big release—the Nikon Z9II. Here’s what we might expect from the successor to this flagship model, based on market trends, Nikon’s strategy, and user demands.

Enhanced Sensor Technology

One of the standout features of the Z9 was its 45.7MP stacked CMOS sensor, offering exceptional speed and image quality. For the Z9II, Nikon may aim to improve resolution without sacrificing speed. Industry speculation suggests we could see a new sensor with up to 61MP, rivaling Sony’s high-resolution A7R series while maintaining the speed and efficiency needed for sports and wildlife photography.

Alternatively, Nikon might focus on improved dynamic range and low-light performance through advanced sensor technology, such as backside illumination (BSI) or even global shutter implementation, which could eliminate rolling shutter issues entirely.

Next-Generation EXPEED Processor

The Z9’s EXPEED 7 processor was a game-changer, enabling 8K video recording, impressive autofocus performance, and real-time processing. The Z9II is likely to feature the next-generation EXPEED 8 processor, bringing faster data handling, enhanced burst rates, and even more advanced computational photography features. This upgrade could also improve energy efficiency, potentially extending battery life.

Autofocus Refinements

Nikon’s autofocus system in the Z9 received widespread praise for its speed and accuracy, particularly in tracking moving subjects. For the Z9II, Nikon may introduce:
• Expanded subject detection capabilities, such as enhanced animal eye detection or tracking for smaller, fast-moving objects.
• Improved AI-driven autofocus algorithms, ensuring near-flawless performance in complex shooting scenarios.
• More focus points, potentially covering the entire frame, for unparalleled compositional freedom.

Video Capabilities

The Z9 made a bold statement with its 8K 60p RAW video recording capabilities. The Z9II could take this even further by:
• Offering 8K at higher frame rates (e.g., 120p), providing smoother footage for cinematic production.
• Introducing internal 10-bit 4K 240p recording for slow-motion enthusiasts.
• Improved heat dissipation, allowing extended recording times for professional videographers.

Additionally, Nikon may explore real-time LUT application and improved codec options like ProRes RAW or even 12-bit N-RAW for unmatched post-production flexibility.

Design and Build

The Z9’s body was robust, weather-sealed, and designed for professional use. The Z9II is expected to retain this durability while possibly:
• Reducing weight slightly through the use of advanced materials like magnesium-lithium alloys.
• Enhancing ergonomics, particularly for prolonged handheld use.
• Adding a tiltable and fully articulating screen for greater versatility in shooting angles.

Connectivity and Storage

The Z9 set a high standard with its dual CFexpress Type B card slots and extensive connectivity options. For the Z9II, Nikon could:
• Incorporate dual CFexpress Type B/SD hybrid slots, appealing to a broader range of users.
• Expand wireless capabilities with 5G connectivity for seamless on-the-go uploads and remote shooting.
• Introduce advanced tethering options for studio photographers.

Battery Life and Power Options

With the Z9II potentially consuming more power due to enhanced features, Nikon might include:
• Improved battery efficiency, possibly through a more energy-efficient processor.
• Support for USB-C Power Delivery charging, enabling faster and more versatile charging options.

Price and Release Date

Given Nikon’s typical release cycle and the increasing competition from Sony’s A1II and Canon R1r (High resolution model), the Z9II might arrive in early 2025. Pricing is expected to remain in the premium range, likely around $5,500–$6,000, positioning it as a tool for professional photographers and videographers.

Conclusion

The Nikon Z9II has the potential to build on the immense success of the Z9 by introducing significant upgrades in resolution, speed, and functionality. With competitors like Sony and Canon constantly pushing the envelope, Nikon must continue innovating to solidify its position in the professional market. The Z9II could very well be a game-changer, offering professionals the ultimate tool to bring their creative visions to life.

What Gear Could Nikon Announce in 2025?

As the camera industry continues to evolve, Nikon finds itself at a pivotal moment. The transition to mirrorless cameras has been largely successful, with the Z-mount gaining traction among professionals and enthusiasts alike. However, to maintain momentum and excitement, Nikon will need to expand its lineup strategically in 2025. Here’s a look at what gear Nikon could—and perhaps should—announce to captivate photographers in the coming year.


Cameras

1. Nikon Z8s and Z9 II

Building on the success of the Z8 and Z9, Nikon could introduce updated versions of these flagship cameras. Expected improvements might include:

  • Z8s: Incremental upgrades such as a new sensor with enhanced low-light performance, faster burst rates (20-30 fps with RAW), and improved video capabilities (e.g., 8K at 60fps with ProRes RAW).
  • Z9 II: Advanced cooling for extended video recording, a more robust autofocus system, and dual CFexpress Type B card slots with faster write speeds.

2. Nikon Z7 III

Nikon Z7 II is due for updates. The next generation could include:

  • A stacked sensor for faster readout speeds and minimal rolling shutter.
  • 4K 120fps and 6K video with 10-bit internal recording.
  • Enhanced autofocus with AI-powered subject recognition and tracking.
  • Fully articulating touchscreens for improved usability.

3. Nikon Zf II

Following the likely success of the retro-styled Zf, Nikon could release a second iteration in 2025. This model might feature:

  • A 33MP sensor for higher resolution.
  • Improved IBIS (In-Body Image Stabilization) performance.
  • Customizable dials for enhanced tactile control.

4. Nikon Z APS-C Flagship

To appeal to wildlife and sports photographers seeking lighter gear, Nikon could introduce a high-performance APS-C mirrorless camera:

  • 32-36MP sensor for excellent reach and detail.
  • 15 fps mechanical shutter and 30 fps electronic shutter.
  • Dual card slots and weather-sealing for rugged use.

5. Nikon Z1 (Entry-Level Full-Frame)

An affordable entry-level full-frame camera could help Nikon attract new users:

  • 24MP sensor.
  • Minimalist design with limited physical controls.
  • Competitive pricing to rival the Canon EOS R8.

Lenses

1. Super-Telephoto Primes

Nikon could expand its lineup of Z-mount super-telephoto primes:

  • 400mm f/4: Compact and relatively lightweight, ideal for wildlife and sports.
  • 600mm f/4: A professional-grade lens for extreme telephoto needs.
  • 800mm f/5.6: Lightweight compared to DSLR equivalents, appealing to bird photographers.

2. Affordable Telephoto Zooms

To attract budget-conscious photographers, Nikon could introduce:

  • 100-400mm f/5.6-6.3: A versatile lens for enthusiasts.
  • 200-600mm f/6.3: A more affordable alternative to the 180-600mm f/5.6-6.3, targeting hobbyist wildlife shooters.

3. Compact Primes

The Z-mount system could benefit from compact primes for street and travel photographers:

  • 24mm f/2.8: Ultra-light and compact for everyday use.
  • 35mm f/1.8 Pancake: A portable lens for versatile shooting.
  • 50mm f/2: A budget-friendly standard prime.

4. Professional Zooms

Nikon could release more professional-grade zooms with faster apertures:

  • 12-24mm f/2.8 S: Ultra-wide for architecture and landscape.
  • 24-85mm f/2.8: A versatile walkaround zoom with consistent brightness.
  • 70-200mm f/2 S: A groundbreaking lens for portrait and sports photographers.

5. Macro Lenses

Expanding the macro lineup could include:

  • 105mm f/2.8 Macro S: With VR and enhanced sharpness for studio and nature photography.
  • 60mm f/2.8 Macro: Compact and versatile for close-up and general use.

Accessories

1. Improved Battery Grips

Battery grips with additional controls, improved ergonomics, and hot-swappable batteries would enhance usability for professionals.

2. AI-Powered Viewfinder

A high-resolution EVF with built-in AI features, such as subject highlighting and augmented reality overlays, could revolutionize the shooting experience.

3. Modular Accessories

Modules that add functionality—such as XLR inputs for audio, larger displays for video monitoring, or advanced flash control—could cater to hybrid shooters.

4. CFexpress Type C Cards

New, faster memory cards compatible with CFexpress slots could improve workflow for high-resolution video and continuous shooting.


Innovations to Watch

Nikon may also venture into innovative technologies, such as:

  • Computational Photography: Features like enhanced HDR, focus stacking, and automated pano stitching could differentiate Nikon from competitors.
  • AI Autofocus Updates: Firmware updates with AI-powered improvements could make existing cameras even better.
  • Wireless Tethering and Cloud Integration: Nikon could introduce robust cloud workflows and wireless tethering solutions for instant file sharing and editing.

Conclusion

Nikon’s announcements in 2025 could redefine its market position. By balancing updates to its professional-grade cameras with fresh offerings for enthusiasts and newcomers, Nikon has the potential to excite and expand its user base. With cutting-edge lenses, innovative features, and strategic pricing, the future of Nikon’s Z-mount system looks brighter than ever. The key will be to stay ahead of the competition while catering to the diverse needs of modern photographers and videographers.